Phase 6 of 7

Launch

Go to market with a solid marketing strategy

Start Assessment

Overview

Prepare and execute your go-to-market strategy. This phase covers everything from marketing planning to content creation and customer acquisition.

Steps in This Phase

Marketing Strategy

Define your overall approach to reaching customers

90-Day Marketing Plan

Create a detailed launch marketing timeline

Marketing Tech Stack

Select your marketing tools and platforms

Marketing Website

Build your public-facing marketing site

Content Marketing Plan

Plan your blog, video, and content strategy

Social Media Plan

Define your social media content calendar

Paid Advertising

Plan paid acquisition campaigns

Launch Offers

Create compelling launch promotions

Outreach Plan

Plan PR, partnerships, and influencer outreach

Sales Proposal

Create templates for B2B sales conversations

Get the Launch Templates

Download worksheets and templates to complete this phase.

Previous

Phase 5: Development

Next

Phase 7: Funding

Ready to Start Your Journey?

Take our free 5-minute assessment to discover exactly where you are and what to focus on next.

Start Free Assessment

Free • Takes 5 minutes • No credit card required