The Idea Genius Method
The 7 Phases of Launching Your Startup
A proven framework that guides you from initial idea to funded company. Each phase builds on the last, giving you a clear path forward.
Ideation
Define your vision and validate your idea
Transform your business idea into a clear, validated vision. This phase helps you articulate what you're building, who it's for, and why it matters. You'll develop the foundational thinking that guides every decision ahead.
What you'll complete:
Formation
Establish your legal and business foundation
Set up the legal and operational infrastructure for your business. This phase covers everything from incorporating your company to establishing your digital presence and financial foundation.
What you'll complete:
Branding
Create your visual identity and brand presence
Develop the visual and verbal identity that will represent your company. This phase establishes how your brand looks, sounds, and feels across every touchpoint.
What you'll complete:
Product Design
Define what you're building and for whom
Design your product with a deep understanding of your users. This phase covers user research, competitive analysis, and product definition to ensure you're building something people actually want.
What you'll complete:
Development
Plan and build your technical foundation
Create the technical blueprint and begin building your product. This phase covers architecture decisions, technology choices, and development planning.
What you'll complete:
Launch
Go to market with a solid marketing strategy
Prepare and execute your go-to-market strategy. This phase covers everything from marketing planning to content creation and customer acquisition.
What you'll complete:
Funding
Prepare to raise capital and scale
Get ready to pitch investors and raise capital. This phase covers pitch deck creation, investor research, and outreach strategies to fund your growth.
What you'll complete:
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