The Idea Genius Method

The 7 Phases of Launching Your Startup

A proven framework that guides you from initial idea to funded company. Each phase builds on the last, giving you a clear path forward.

1

Ideation

Define your vision and validate your idea

Transform your business idea into a clear, validated vision. This phase helps you articulate what you're building, who it's for, and why it matters. You'll develop the foundational thinking that guides every decision ahead.

What you'll complete:

Business Vision
Target Market
Unique Value Proposition
Business Model Canvas
Revenue Model
Elevator Pitch
Digital Business Type
Explore Phase 1
2

Formation

Establish your legal and business foundation

Set up the legal and operational infrastructure for your business. This phase covers everything from incorporating your company to establishing your digital presence and financial foundation.

What you'll complete:

Business Name
LLC Formation
EIN Registration
Business Bank Account
Domain Name
Business Email
Business Phone
Business Address
DUNS Number
Business Listings
Landing Page
Explore Phase 2
3

Branding

Create your visual identity and brand presence

Develop the visual and verbal identity that will represent your company. This phase establishes how your brand looks, sounds, and feels across every touchpoint.

What you'll complete:

Brand Vision
Tagline
Moodboard
Stylescape
Logo Design
Business Cards
Social Media Accounts
Social Media Graphics
Intellectual Property
Explore Phase 3
4

Product Design

Define what you're building and for whom

Design your product with a deep understanding of your users. This phase covers user research, competitive analysis, and product definition to ensure you're building something people actually want.

What you'll complete:

User Personas
Competitive Analysis
Product Vision
Product Definition
Product Positioning
Benefits & Features
Product Sketches
Explore Phase 4
5

Development

Plan and build your technical foundation

Create the technical blueprint and begin building your product. This phase covers architecture decisions, technology choices, and development planning.

What you'll complete:

Tech Stack
Information Architecture
Product Requirements Document
Project Scope
Development Plan
Development Team
Explore Phase 5
6

Launch

Go to market with a solid marketing strategy

Prepare and execute your go-to-market strategy. This phase covers everything from marketing planning to content creation and customer acquisition.

What you'll complete:

Marketing Strategy
90-Day Marketing Plan
Marketing Tech Stack
Marketing Website
Content Marketing Plan
Social Media Plan
Paid Advertising
Launch Offers
Outreach Plan
Sales Proposal
Explore Phase 6
7

Funding

Prepare to raise capital and scale

Get ready to pitch investors and raise capital. This phase covers pitch deck creation, investor research, and outreach strategies to fund your growth.

What you'll complete:

Pitch Deck
Venture Capitalists
Angel Investors
VC Outreach
VC Social Presence
Business Credit
Explore Phase 7

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