Overview
Design your product with a deep understanding of your users. This phase covers user research, competitive analysis, and product definition to ensure you're building something people actually want.
Steps in This Phase
User Personas
Create detailed profiles of your target users
Competitive Analysis
Research and analyze your competitors
Product Vision
Define your product's long-term direction
Product Definition
Specify features and functionality
Product Positioning
Position your product in the market
Benefits & Features
Articulate the value your product delivers
Product Sketches
Create initial wireframes and mockups
Get the Product Design Templates
Download worksheets and templates to complete this phase.
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